Data Science, one of the most under-rated and overused expressions in the
current world, has drastically revolutionized the way different industries work
today. The reason it is under-rated is that many people do not understand
its full potential and applications. On the other hand, it is overused
because people tend to misinterpret it as Data Analytics. Here is an explanation
of what qualifies as an application of data science course in malaysia and how it is a key to the future.
- Internet Search Engines
Whenever we talk about search engines, the first name that pops up in our mind
is Google. Correct? Well, there are plenty of other search engines like Bing,
Yahoo, AOL, etc. apart from Google. The interesting fact about these search
and display the best results within seconds. They process over 20 petabytes data
every single day. It is because of data science that Google is what it is today.
- Digital Advertisements
Another important application of data science is in the digital advertising
industry. The complete digital market is based on data science algorithms,
be it digital billboards at various airports or display banners on several
websites. Moreover, data science is the reason why digital advertisements
today, garner higher CTR as compared to traditional advertisements.
These ads are targeted depending upon a customer's past behavior like
browsing history,
online transactions, etc. Therefore, if someone has been shopping continuously
in the past, he/she will encounter lots of apparel ads whereas someone looking
for data analytics training programs will see similar training ads.
- Recommendation Systems
Ever wondered how sites like Amazon and Flipkart give suggestions to its customers?
Well, they use data science algorithms to recommend products to their customers
by analyzing their past search results. This reduces the time spent by customers,
in searching for a product of their choice and enhances their shopping experience.
- Image Recognition
Today, data science is widely used for image recognition applications. Facebook
and Instagram are two prominent examples that use this service extensively.
Their automatic friend-tag suggestion on photos uses data science algorithms.
Moreover, a similar approach is used in the WhatsApp web where a user can
scan the barcode from a web browser using their mobile phones and log into
WhatsApp. Even, Google provides an option to find related images by uploading
them. All this is achieved by using image recognition techniques.
- Speech Recognition
Amazon Alexa, Google Home, Cortana, Siri, etc. all these amazing products use
speech recognition techniques to convert audio signals into text and thus, enable
that is being widely used today, to enhance user experience and make our lives
comfortable.
Now, that we have discussed a few primary applications of data science, it seems
apparent that there is no field that can remain untouched by data and its science.
So, it’s time the interest and investment in Data Science spike up, and businesses
prosper by making human life easy.
If you are interested in knowing more about the Data Science course and enroll
in its course, you can do so by registering for the Data Science training
program provided by 360DigitTMG.
Click here to know more about data analytics course
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